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YFT : Shopping : Books : Managerial Economics (with InfoApps 2-Semester Printed Access Card)
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Managerial Economics (with InfoApps 2-Semester Printed Access Card) by: Mark Hirschey  List Price: $160.95 Your Price: $128.76 You Save: $32.19 (20%)Prices subject to change. Availability: Usually ships in 24 hours
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Binding: HardcoverDewey Decimal Number: 330 EAN: 9780324584844 ISBN: 0324584849 Label: South-Western College Pub Manufacturer: South-Western College Pub Number Of Items: 1 Number Of Pages: 836 Publication Date: February 20, 2008 Publisher: South-Western College Pub Studio: South-Western College Pub Sales Rank: 334448 Related Items:
Editorial Review: Product Description: The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. MANAGERIAL ECONOMICS, 12e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career. Average Rating:
 Rating: - An outstanding text for the study of managerial economics!As an instructor of economics, I give high marks to Mark Hirschey in his compilation of a textbook designed for studying a subject integral for any student of business or administrative sciences. It is designed primarily for those who may not necessarily have a strong quantitative background but need to understand the fundamentals of decision making and its application of economic concepts. The study of management comes from economics in that a manager makes decisions to maximize the objectives of ... Read More Browse for similar items by category:
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